Panel Discussion: Marketing in the Boardroom
Marketing is an important pillar of corporate success, but CEO and marketing priorities are often not aligned which can lead to the marketing function becoming less influential or sidelined altogether. This disconnect between CEOs and marketers also generate increased skepticism and doubt among board members as to the real commercial value that marketing can bring.
CEOs and other board members are arguably a Marketing Director’s most important customer – securing their buy in for marketing initiatives is crucial. With this in mind, this event will help marketing directors understand the priorities and drivers of CEOs and what CEOs expect and need from a marketing function.
To address this issue and help bridge the gap between marketing and board members, the European Chamber has invited Russell Brown, Founder and Managing Partner of LehmanBrown, Michael Yu, CEO of Zurich General Insurance to share your thoughts and experiences regarding the real value that marketing can and should deliver.