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Beijing's
Anti-Trust rules may trip up multinationals
Leading multinationals may run afoul of Beijing's proposed anti-trust
provisions aimed at preventing them achieving market dominance in
any sector through acquisitions.
While details are being revised, a sketchy outline reported by
state media on Tuesday indicated companies which were highly reliant
on acquisitions for growth were likely to bear the brunt of the
clauses, contained in the draft merger and acquisition measures.
Market share is a key benchmark of judging whether tighter scrutiny
will be required, according to the clauses being drafted by the
Ministry of Foreign Trade and Economic Co-operation. Foreign firms
with more than one-quarter of domestic market share will trigger
a special hearing, as part of the rules.
Market research data indicated multinationals likely to be affected
by the provisions included Eastman Kodak, with a near 50 per cent
market share in camera film; Nestle (China) with a 38 per cent share
of the mainland's ready-to-drink coffee market; and Procter & Gamble
Guangzhou with about 30 per cent of the hair-care products sector.
Hewlett Packard (China) and Epson (China) respectively have 25
per cent and 30 per cent of the high-end internet based server and
computer printers markets.
In Shanghai alone, Taiwanese food giants Tingyi Group and President
Group control the instant-noodle market. Their national share is
unclear.
But analysts stressed it might be too early to jump to conclusions
on the likely victims using industry estimates.
George Crocker, principal, head of the Beijing office of United
States-based consultancy Monitor Group, said: "These rules do not
appear to impact all foreign companies in China.
"The fact that some companies already have over 25 per cent market
share does not mean that they cannot continue to grow organically.
It only means that they cannot buy more share through acquisitions."
Companies highly reliant on acquisitions for growth would be most
affected, he said, citing Nestle as an example of an acquisition-oriented
growth play.
Mr Crocker said it was important the government clearly defined
industry boundaries.
"For example, Wrigley has about a 45 per cent share of the gum
market, but something like a 75 per cent of the sugarless gum market.
On the other hand, if you look at its share of overall confectionery
it would be very low, just a few per cent probably," he said.
Mr Crocker believed the consumer goods sector was where consolidation
would accelerate.
"Consolidation may happen by acquisition, which is regulated by
the anti-trust laws, or it may happen by natural competitive forces,
which does not appear to be regulated," he said. "This is how these
laws generally happen in other countries: if you can grow to being
a very strong No 1 player it's okay, but the government won't let
you buy your way there beyond a certain point. Having anti trust
laws is probably in some senses a signal of progress, and better
than allowing unfair competition in achieving monopoly status."
Source: SCMP, October 24, 2002
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